I partnered with Noom to design a flexible visual concept highlighting their three different medications, each tailored to individual needs and paired with Noom’s holistic program for a complete weight-loss solution.
Beyond design, I led the copywriting, crafting 12 headlines inspired by Noom’s top-performing themes, plus variations for each GLP-1 option—building a robust testing plan.
Project created for Smartly | Creative Direction: Camilo Perdomo
The campaign was scaled using Smartly's technology, following best practices to:
Rotate templates and avoid ad fatigue, adapt the concept for Noom’s holistic offer and leverage Smartly’s Scene Gen to create fresh backgrounds and diversify visuals.
