This year, I developed three high-impact campaigns for Spotify Premium, leading every stage from concept and art direction to copywriting, editing, template building, and large-scale production. Using Smartly technology, the campaigns were adapted into 12 languages and launched across 16+ markets.
With the brand front and center, we created six distinct concepts aligned with Spotify’s testing strategy—blending illustration, UGC, and premium production to connect with audiences and drive engagement worldwide.
Project created for Smartly | Smartly's Sparkworks team: Lemuel Rivas, Camilo Perdomo
Illustration and animation: Subtropic Studios
