We developed the concept and narrative for this high-end campaign, crafting compelling stories that highlight human connection through music.
Same Song, Same Vibe: That instant bond when you realize you and a stranger are listening to the same song—suddenly, you’re not strangers at all, just two people moving to the same rhythm.
Night In: A playlist can transform your night. What starts as staying in can unexpectedly turn into the perfect solo party.
I led concepting, art direction, copywriting, template building, and scaling—adapting the campaign into 14 languages and launching across 16+ markets in both static and motion formats for social media and ACi, powered by Smartly’s technology.
